We Decode the 'Why' Behind Consumer Choice
At Zenith, we believe that the most powerful marketing strategies are built on a deep, empathetic understanding of human behavior.
Our Mission
Our mission is to empower brands with the clarity and confidence to connect with their customers on a profound level. We bridge the gap between data science and human psychology, transforming complex consumer insights into actionable, growth-oriented strategies. We strive to move beyond surface-level analytics, uncovering the subconscious drivers that shape perception, build loyalty, and ultimately drive business success. We are committed to being the strategic partner that helps our clients navigate the complexities of the modern marketplace with precision and creativity.
We achieve this by fostering a culture of relentless curiosity and analytical rigor. Every project is an opportunity to learn, innovate, and challenge conventional marketing wisdom. We believe that by democratizing access to the tools and insights of neuromarketing, we can help businesses of all sizes build more authentic, effective, and human-centric brands. Our ultimate goal is to see our clients not just succeed, but to become leaders in their respective industries through a superior understanding of their customers.
Our History
Zenith Marketing Strategy was founded in 2018 in Lisbon by a group of market researchers, psychologists, and brand strategists who saw a gap in the market. They observed that many companies were data-rich but insight-poor, collecting vast amounts of analytics without understanding the human story behind the numbers. They envisioned an agency that would fuse cutting-edge research methodologies with classic strategic principles to provide a more holistic view of the consumer. Our first projects focused on helping local Portuguese brands understand the nuances of digital consumer behavior.
Since then, we have grown into a respected EU-wide consultancy, expanding our toolkit to include advanced neuromarketing techniques and a proprietary data analysis platform. Our core philosophy, however, remains unchanged: strategy must be rooted in genuine human insight. Today, we are proud to have partnered with over 120 companies, from tech startups to established retail giants, helping them build brands that are not only seen and heard, but also felt and remembered. Our journey is a testament to the power of understanding people.
Our Core Values
Analytical Rigor
We are obsessed with data, but even more so with its correct interpretation. Every recommendation we make is backed by thorough research and robust analysis, ensuring our strategies are built on a foundation of evidence, not assumptions.
Creative Application
Data is meaningless without a creative spark. We excel at translating complex insights into compelling brand narratives and innovative marketing tactics that capture attention and inspire action in the real world.
Collaborative Partnership
We function as an extension of our clients' teams. We believe the best results come from open communication, mutual trust, and a shared passion for achieving ambitious goals together. Your success is our success.
Meet Our Strategic Minds
A diverse team of analysts, researchers, and creatives united by a passion for understanding human behavior.
Dr. Ana Silva
Founder & Head of Strategy
With a PhD in Cognitive Psychology, Ana founded Zenith to merge academic rigor with commercial strategy. She leads our team in uncovering deep consumer insights and translating them into powerful brand positioning. Her work has been published in several leading marketing journals.
Tiago Costa
Director of Research & Analytics
Tiago is the architect of our data methodologies. He has over 15 years of experience in market research and data science, specializing in quantitative analysis and predictive modeling. He ensures every strategic decision is backed by solid, defensible data.
Inês Ferreira
Senior Brand Strategist
Inês excels at turning complex research into compelling brand stories. With a background in advertising and brand management for global CPG brands, she helps our clients craft messaging that resonates deeply and drives tangible market results.
Pedro Marques
Neuromarketing Lead
Pedro leads our advanced research initiatives, including eye-tracking and biometric studies. His expertise lies in understanding the non-conscious reactions of consumers, providing a layer of insight that traditional research methods simply cannot reach.